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Wendy

Trusted by designers all over the world

White Label WordPress Web Development

I partner with web and graphic designers to turn their designs into clean, high-performing WordPress websites. You stay focused on design and strategy while I handle the build, responsiveness, and technical details.

Book a Call View my work

  • You design.

  • I build.

  • Launch day, sorted.

A behind-the-scenes build partner

You love designing websites, shaping brands, and creating beautiful concepts.

But when it comes to bringing those designs to life in WordPress, the process starts to feel heavier than it should. The build can feel intimidating, the tech pulls you out of your creative flow, and you’d rather stay in your lane and hand development to someone you trust.

That’s where I come in.

I work as a behind-the-scenes WordPress developer for web and graphic designers, turning your designs into clean, high-performing, beautifully built websites. You stay focused on design and strategy while I handle the WordPress build, structure, responsiveness, and technical details that make the site work properly for your client.

The result is simple: you confidently offer the full website package, take on bigger projects, and grow your agency, without stretching yourself into work you don’t enjoy.

What I take care of

Before we even finished our first Kadence build with her, I had already reached out to book her for another website. THAT’S how great she is to work with.

– KP inkpotcreative.com

Built for designers who…

  • love designing websites but don’t want to build them
  • want their designs handled by a WordPress expert
  • want to offer clients a polished, professional website experience
  • are ready to grow their agency without becoming the developer
  • value clear communication, reliability, and attention to detail

What I handle

Once I receive your design, I take care of the full WordPress build, translating your work into a clean, high-performing website using the Kadence theme and Kadence Blocks.

This includes:

  • Building the site in WordPress with a focus on speed, performance, and long-term ease of use
  • Implementing your design with attention to structure, spacing, and consistency across pages
  • Mobile and tablet responsiveness, including image resizing for performance
  • Browser testing to ensure the site works as expected across devices
  • Setup of essential pages often overlooked, including category and tag pages, contact form confirmation pages, 404 pages, and link-style pages where needed
  • Backups and security setup to protect the site
  • Ensuring forms and site emails are working correctly
  • Basic SEO setup, including key terms, descriptions, and metadata
  • Google Analytics setup for tracking and insights

Once the site is complete and launch-ready, I also create custom tutorials to empower your client to confidently update and maintain their website after handover.

You stay focused on design and client relationships. I make sure the build is solid, thoughtful, and ready to launch.

Let’s discuss your project

Projects built behind the scenes

  • Proproyale
  • Andrea Barras
  • Medori 1
  • Civic Innovations Lab

Hi, I’m Nicola. A reliable build partner for your next web project!

II’m a WordPress developer with over 10 years of experience building websites for designers and their clients. I specialise in WordPress using the Kadence theme and Kadence Blocks, with a strong focus on performance, structure, and long-term usability.

I understand design, respect your process, and work quietly behind the scenes to support smooth, confident client launches. You can expect clear communication, attention to detail, and a build partner who treats your client’s website with the same care you do.

“She’s extremely communicative and organized and is truly a WordPress wizard when it comes to bringing your designs to life.”
– inkpotcreative.com

Frequently asked questions

Nicola builds all white-label WordPress websites using the Kadence theme and Kadence Blocks. This combination is chosen for its clean code, fast performance, and long-term ease of use for clients managing their own sites after handover.

Nicola typically needs your completed design files, any brand assets (fonts, colours, logos), copy for each page, and access to the WordPress environment where the site will be built. A brief discovery call is usually the best way to align on the project scope before work begins.

Nicola primarily partners with designers on new WordPress website builds, but can also support updates, rebuilds, or adding new pages to existing Kadence-based sites. The best way to find out if your project is a good fit is to get in touch and share the details.

Timelines depend on the size and complexity of the project. A standard multi-page website typically takes two to four weeks from the point of receiving all design files and content. Nicola will always confirm a realistic timeline before the project begins.

White-label WordPress development means a designer hires a developer to build their client’s website, and the developer works anonymously in the background. The designer presents the finished website to their client as their own work. It allows designers to offer a complete website service without needing to handle the technical build themselves.

No. Nicola works entirely behind the scenes. All communication goes through you as the designer. Your client never needs to know a third party was involved in the build.

Ready to hand off the build?

If you have a project coming up or want to explore a white label partnership, I’d love to hear more and see if we’re a good fit.

Let’s talk about your next project