let’s plan your website
Your notes are not saved online. Everything you type exists only in this browser session. When you’re finished, go to the Done tab and download your notes as a PDF before closing this page.
This workbook is your friendly shortcut to get clear on what you need before you start building. Click any section below to jump straight to it — it will tick off automatically as you complete each one.
Your progress
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✓→Website GoalA clear, single purpose for your site
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✓→Pages & CopyThe pages you need and the words that go on each one
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✓→Brand Style GuideBuild your palette, fonts and logo
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✓→ImagesPhotos or stock images that tell your story
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✓→Freebie / Opt-inA valuable offer to grow your email list
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✓→Website ToolsWhat you’ll use to bring your website to life
your website goals
Before you jump into building, you know exactly what you want your website to do for your business. Your goal guides every decision — what pages you need, what content you create, and how you design it.
Pick one main goal. With one clear goal, you create a straightforward customer journey — guiding visitors from landing on your site all the way to taking action.
Good examples of website goals- Grow your email list — e.g. reaching 100 new subscribers each month
- Get consistent discovery call bookings from potential clients
- Increase online sales — e.g. reaching a specific monthly revenue target
brainstorm your one main goal
- What do I want my website to do for my business right now?
- Is my priority more leads or more sales?
- What would success look like in numbers? (e.g. 100 subscribers/month, 5 calls/week)
map your pages & copy
Once you know your goal, figure out which pages will help you achieve it. Less is more — you don’t need 15 pages to have an effective website. Start simple, then build from there.
- Home — Who you help
- About — Story + credentials
- Work With Me — Programs
- Blog/Recipes — Free value
- Testimonials
- Class Schedule
- Retreats — Details + pricing
- About — Philosophy
Once you’ve mapped your pages, it’s time to write your website copy — the headlines, descriptions, and call-to-action buttons that go on each page. The moment someone lands on your page, they need to quickly answer three things:
Website copy doesn’t need to be perfect — it just needs to be clear. Think simple, conversational, and focused on helping your visitor understand what you do and what to do next.
Clear CTA examples- Book a Call — “Book your free 20-minute intro call”
- Sign Up — “Get my weekly wellness tips”
- Shop Now — “Browse the new candle collection”
- Read More — “Learn how my 3-step method works”
map your pages, messages & CTAs
Your notes:build your sitemap
Visualise how your pages connect. Click any name to rename. Hover to delete. Add sub-pages beneath any main page.your brand style guide
Even a simple brand guide makes a big difference — it keeps your website, social media, and marketing materials consistent and instantly recognisable.
Your Logo
Upload your logo file to preview how it looks.Colour Palette
Enter your hex codes. Click any swatch to use the colour picker.Your Fonts
Choose from popular Google Fonts or type your own. The preview updates instantly.visual style & vibe
Describe your brand personality, icons, patterns, overall feel:choosing images
Images have the biggest visual impact on your website. They engage your audience and help tell your brand story without words. If you don’t have your own photos yet, stock images are absolutely fine to start — just make them feel like you by adding a brand colour overlay or cropping creatively.
Three types of images that work beautifully on websites
plan and gather your images
- Create a Pinterest board with photo inspiration
- Book a personal branding photoshoot
- Or browse Unsplash, Pexels, or Stocksy and save images that feel right
your opt-in / freebie
One of the best ways to turn website visitors into potential customers is by offering an opt-in — something valuable for free in exchange for their email address.
- An email marketing service — Mailchimp, MailerLite, or Kit are all great starting points
- A freebie — a PDF guide, video series, Google doc, newsletter, or coupon that solves a real problem for your audience
plan your opt-in
- Brainstorm freebie ideas — what problem does your audience have right now?
- Research email service providers and sign up for one
website tools
Now that you’ve mapped your pages, planned your copy, gathered your branding and imagery, and decided on your opt-in — it’s time to choose the tech that brings it all to life.
Popular website platforms- WordPress.org — most control and flexibility; my personal recommendation
- Squarespace — clean templates, all-in-one
- Wix — beginner-friendly drag and drop
- Showit — beautiful, design-focused
- A domain — your website address (e.g. yourbusiness.com) — paid yearly to a registrar
- A hosting package — where your files live; pay monthly to keep your site running
- Cloudways — reliable and trusted; backend can be more technical
- Domains.co.za — South African favourite, fantastic support, great pricing (my personal pick)
Some links above are affiliate links.
lock in your tech decisions
- Choose your platform
- Register your domain
- Sign up for hosting
congratulations!
You now have a clear plan for exactly what you need to build a website that truly supports your business. Before you close this tab — download your notes!
Don’t lose your work! Your notes are not saved online. Click below to download everything as a PDF to keep and refer back to.
Want extra support? Here’s what’s next.
A focused 45-minute workshop that goes deeper into gathering all the essential content, with practical tips and resources.
Learn More →Ready to build? This course walks you through turning your content into a beautiful, fully functional WordPress website.
Learn More →
